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Values-based recruitment and retention is about finding and keeping people who have the right attitude to work in care and know what it means to provide high quality care. 

Profiles4Care provides employers with processes that identify values-based behaviours that staff are expected to demonstrate and which impact on the success of an employee's training, development, and retention.

The impact of values-based recruitment

  • Total cost of recruitment falls by an average of 22.8%
  • 72% of employers reported that staff employed and supported using ’values-based’ approach perform better
  • 75% stated that staff recruited for their core values have greater understanding of social care values including empathy and dignity
  • 62% agreed that staff recruited for values have lower rates of sickness and absence
  • Staff turnover dropped by 6.4% for employers who recruited for values
  • The estimated ROI on every £1 invested in a values-based approach is £1.23

Source: Measuring the impact of a values-based approach to recruitment and retention - Skills For Care 2016 Download our fact sheet

cls logo“As we recruit for values as well as skills the Profiles4Care solution has been extremely helpful in providing us with the essential insight we require and which also helps with staff retention. I genuinely believe we have better information now than we did previously, with better recruitment decisions made as a result,” Phil Orton, Head of People at CLS Care Services.

Assess Yourself

To trial the values based assessment, please complete the personality questionnaire. 

This Assessment is not a test. There are no right or wrong answers.

For the best results, be spontaneous. Don’t think about it. Be you. Read the options and click on the option of your choice – this will move you on to the next set of options.

On completion you will receive a summary of your values profile. The full report provided will be about you assessed as a 'frontline care worker', which be forwarded by email within 2 working days.

Please select your first answer:

The Values Assessment.

Trial Profiles4Care in your organisation

The Profiles4Care online values-based recruitment solution was developed in partnership with the Department of Health, Skills for Care and Care Providers.

We offer a 14 day free trial for anyone interested in using this unique system, please complete the form opposite and press ‘submit’. We look forward to hearing from you.

72% of employers reported that staff employed and supported using a ‘values based’ approach perform better *.


Profiles4Care offers a range of pricing models to suit our clients' needs and budgets. Below is an illustration of costs but please do contact us directly to discuss your requirements.


Values Based Recruitment For 


Number of Care Staff

Free 14 Day Trial

Licence Type

Set Up Fee



Values Benchmarking

Reports Included

Customised Branding

Multiple Site Management

Small Providers



Up to 25



1 Hour Via Skype

Frontline Worker Benchmark

Short Frontline Worker Report 

 (Additional reports available to upgrade)


Medium Providers

From £595

Per Year

26 - 150 

6 or 12 month capped or unlimited licence upgrade available

From £95

1 Hour Via Skype

Full Benchmarking Facility

Frontline Worker Report

Frontline Leader Report

(Additional reports available to upgrade)

Large Providers

client specific

151 +

6 or 12 month capped or unlimited licence upgrade available

From £195


Full Benchmarking Facility

Frontline Worker Report

Frontline Leader Report

Operational Leader Report

*Prices are exclusive of VAT

Profiles4Care also offers 'bundles' of reports in a pay as you go model, please contact us for more details at